SMUCKER'S NATURAL JAM & JELLY LABELS
Our team had the honor of helping one of America's largest brands take their new "Natural" line of jams and jellies to the grocery shelves.
The biggest challenge of this production was in sourcing the fruit to photograph. Not only is it tough to locate of so many different types of fresh fruit in any single season, we were to be shooting in mid winter. It was a breeze to find fresh citrus. Obtaining beautiful specimens of things like black raspberries was exceedingly difficult. To be honest, I did not know until this shoot that there were such things as black raspberries. Luckily our stylist was both determined and experienced.
It was a pleasure to help shape the look of an entire line of such an iconic brand.